President
Studio management software for the boutique fitness industry
Laura Munkholm
Doug Hecht
San Diego
2021
Walla is a vertical SaaS solution for boutique fitness studios. The largest player in this space, Mindbody, was founded in 2000 and controls over 25% of U.S. market share, yet offers an outdated product and poor customer experience. Walla was founded by several former Mindbody execs, who’ve reimagined an all-new fitness software offering from the ground up. Walla’s intuitive software makes it easy for studio owners to quickly understand their key business vitals and offers tools to better convert, engage and retain their members.
Laura Munkholm
San Diego
2021
Walla is a vertical SaaS solution for boutique fitness studios. The largest player in this space, Mindbody, was founded in 2000 and controls over 25% of U.S. market share, yet offers an outdated product and poor customer experience. Walla was founded by several former Mindbody execs, who’ve reimagined an all-new fitness software offering from the ground up. Walla’s intuitive software makes it easy for studio owners to quickly understand their key business vitals and offers tools to better convert, engage and retain their members.
