CEO
Embedded marketing platform for vertical SaaS
Lucy Wang
Teddy Liu
San Francisco
2024
Pocketflows is building the most effective SMB marketing suite by embedding powerful tools directly into the software and live systems of record they already use. Today, SMBs rely on fragmented marketing tools (Hubspot, Mailchimp, Podium, Squarespace, Google/Meta ads) that lack access to first-party data and workflows within their vertical SaaS platforms. With Pocketflows, SMBs can start to uplevel and automate their entire marketing strategy, starting with low-hanging fruit like email and SMS. Over time, the company hopes to support those businesses across the marketing spectrum, adding offerings for brand management, paid marketing, and AI. Co-founders Lucy Wang and Teddy Liu and have previously scaled API products from zero to one at companies like Stytch and Gusto Embedded.
Lucy Wang
San Francisco
2024
Pocketflows is building the most effective SMB marketing suite by embedding powerful tools directly into the software and live systems of record they already use. Today, SMBs rely on fragmented marketing tools (Hubspot, Mailchimp, Podium, Squarespace, Google/Meta ads) that lack access to first-party data and workflows within their vertical SaaS platforms. With Pocketflows, SMBs can start to uplevel and automate their entire marketing strategy, starting with low-hanging fruit like email and SMS. Over time, the company hopes to support those businesses across the marketing spectrum, adding offerings for brand management, paid marketing, and AI. Co-founders Lucy Wang and Teddy Liu and have previously scaled API products from zero to one at companies like Stytch and Gusto Embedded.